Customer Surveys: A Necessary Step to Regain Trust and Respect

San Diego Union-Tribune: San Diego rolling out online survey to track opinions on public safety and policing

“In a bid to get direct feedback from a cross-section of San Diegans, the city’s police department is rolling out an anonymous online survey.

“The survey, which launches Monday, is an attempt to gauge whether residents believe the city’s police are effective, whether they trust the department and whether they feel safe in their neighborhoods.

Read the full article HERE.


“Links to the survey will appear as ads across a variety of websites and apps targeting people across the city, with a mind toward reaching a broad swath of demographics, according to Zencity, the company behind the survey.” (PERF Daily Clips, 11/2/2021)

This is a most necessary step to take if any service organization is serious about improving what they do.

We, in Madison, were one of the first police agencies in America to ask persons we contacted — even those whom we arrested — how we did.

I talk about this further in this blog and in my book, “Arrested Development: A Veteran Police Chief Sounds Off About Protest, Racism, Corruption and the Seven Steps Necessary to Improve Our Nation’s Police.”

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